1990 was a critical year for Hanauma Bay in terms of balancing conservation interests and visitor needs. The enactment of the City & County’s public access regulations and the initiation of the Hanauma Bay Education Program served to coalesce the conservation effort to slow the destructive activities of the overwhelming crowds of the 1980s.

These were important steps, however, the movement lacked visible broad-based support. Recognizing this, Peter Rosegg, of the Honolulu Advertiser, wrote an editorial requesting interested persons to call a hot-line and identify themselves as part of the community that supported the preservation initiatives. Those who called ultimately became the first of many citizens to form the Friends of Hanauma Bay. The Friends of Hanauma Bay have proven to be effective environmental advocates in government, neighborhood boards, and public hearings. Members’ efforts give vital support to the community through conservation and preservation initiatives.

The Department of Parks and Recreation has recognized the Friends of Hanauma Bay as the official adopting agency for Hanauma Bay. In this capacity, it is responsible for annual clean-up events and special projects performed in collaboration with the Hanauma Bay Nature Preserve Manager.